Černikovaitė, M. E.; Bivainienė, L.; Karazijienė, Žaneta . Expectations Vs. Reality: Unpacking the Power of Humour in Vilnius’s City Branding. EJHR 2025, 13 (3), 272-287. https://doi.org/10.7592/EJHR.2025.13.3.1082.