GONZÁLEZ-AGUILAR, Juan Manuel; FEIJOO, Beatriz; CALUORI, Romina. Humour as an advertising resource: memes at the service of brands: The case of Casio . The European Journal of Humour Research, Kraków. Poland, v. 11, n. 4, p. 54–74, 2023. DOI: 10.7592/EJHR.2023.11.4.854. Disponível em: https://europeanjournalofhumour.org/ejhr/article/view/854. Acesso em: 12 may. 2026.