Černikovaitė, M.E., Bivainienė, L. and Karazijienė, Žaneta . (2025) “Expectations vs. reality: unpacking the power of humour in Vilnius’s city branding”, The European Journal of Humour Research, 13(3), pp. 272–287. doi:10.7592/EJHR.2025.13.3.1082.