González-Aguilar, J. M., B. Feijoo, and R. Caluori. “Humour As an Advertising Resource: Memes at the Service of Brands: The Case of Casio”. The European Journal of Humour Research, vol. 11, no. 4, Dec. 2023, pp. 54-74, doi:10.7592/EJHR.2023.11.4.854.