The European Journal of Humour Research https://europeanjournalofhumour.org/ejhr <p>The EJHR is an open-access, academic journal published by <a title="Tertium" href="https://tertium.edu.pl/en/"><strong>Cracow Tertium Society for the Promotion of Language Studies</strong> </a>and endorsed by <a href="http://www.humorstudies.org/">The International Society for Humor Studies (ISHS)</a>. The EJHR publishes full research articles, shorter commentaries, which discuss ground-breaking or controversial areas, research notes, which provide details on the research project rationale, methodology and outcomes, as well as book reviews. The journal has a special focus on supporting PhD students and early career researchers by providing them with a forum within which to disseminate their work alongside established scholars and practitioners.</p> <p>The EJHR welcomes submissions that combine research and relevant applications as well as empirical studies detailing their usefulness to the study of humour. All contributions received (apart from book reviews) undergo a double-blind, peer-review process. In addition to established scholars within humor research, we invite those as yet unfamiliar with (or wary of) humor research to enter the discussion, especially based on less known or less covered material. The elaboration of joint methodological frameworks is strongly encouraged. For further details or inquiries you may contact the Editors.</p> <p>No charges are applied either for submitting, reviewing or processing articles for publication. </p> <p>The journal is now listed in important international <a href="https://www.europeanjournalofhumour.org/ejhr/Indexing">indexing bases</a> including <a href="https://www.scopus.com/sourceid/21100838187?origin=sbrowse">Scopus</a> and Scimago ranking :</p> <p><a title="SCImago Journal &amp; Country Rank" href="https://www.scimagojr.com/journalsearch.php?q=21100838187&amp;tip=sid&amp;exact=no"><img src="https://www.scimagojr.com/journal_img.php?id=21100838187" alt="SCImago Journal &amp; Country Rank" border="0" /></a> </p> <p><br /><img src="https://www.europeanjournalofhumour.org/public/site/images/wchlopicki/citescore2021-european-journal-of--1.png" alt="" width="180" height="100" /></p> <p>This publication is supported by the <a href="https://www.folklore.ee/CEES/index_eng.php">CEES</a> and ELM <a href="http://www.folklore.ee/kirjastus/eth/">Scholarly Press.</a></p> <p><img src="https://server674212.nazwa.pl/ejhr-ojs/public/site/images/mklag/cees-transparent-short-logo-11-smaller.png" alt="" width="180" height="71" /> <img src="https://server674212.nazwa.pl/ejhr-ojs/public/site/images/mklag/eesti-kirjandusmuuseum-logod-rgb-must-est-63rida-smaller.png" alt="" width="180" height="81" /></p> en-US All authors agree to an Attribution Non-Commercial Non Derivative Creative Commons License on their work. info@europeanjournalofhumour.org (The Editorial Team) info@europeanjournalofhumour.org (Webmaster) Sun, 31 Dec 2023 19:42:53 +0100 OJS 3.3.0.14 http://blogs.law.harvard.edu/tech/rss 60 Book review https://europeanjournalofhumour.org/ejhr/article/view/874 <p><em>Book review</em></p> Marty Murphy Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/874 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/893 <p><em>Book review</em></p> Mihaela Viorica Constantinescu Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/893 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/890 <p><em>Book review</em></p> Villy Tsakona Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/890 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/876 <p><em>Book review</em></p> Anastasiya Fiadotava Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/876 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/899 <p><em>Book review</em></p> Alisa-Anastasiia Kavetska Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/899 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/872 <p><em>Book review</em></p> Reza Arab Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/872 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/891 <p><em>Book review</em></p> Orest Semotiuk Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/891 Sun, 31 Dec 2023 00:00:00 +0100 Book review https://europeanjournalofhumour.org/ejhr/article/view/885 <p><em>Book review</em></p> Aikaterini Mariatou Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/885 Sun, 31 Dec 2023 00:00:00 +0100 The humorous body https://europeanjournalofhumour.org/ejhr/article/view/850 <p><em>This paper is a commentary upon the mingling of the affective and discursive varieties of humour in the eighteenth century based on the observation that the body and bodily processes are at the core of humour in Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman. The author notes in this novel a curious coming together of the various conceptions of the functioning of the human body prevalent at that time and linguistic slippages. Linguistic quips aid in a slippery transition between the various conceptions of the body and discursive linguistic aspects, thus creating humour. Linguistic slips of this kind seem to be inspired by John Locke’s philosophy popular at the time, while an analysis using Henri Bergson’s essay on the comic is carried out to look at the mechanism in which humour is produced through the body in the novel as the iatromechanistic and humoral models of the body lend themselves to be seen as comic in the Bergsonian sense.</em></p> Neha Khurana Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/850 Sun, 31 Dec 2023 00:00:00 +0100 The effect of self-related humor on convergent and divergent thinking https://europeanjournalofhumour.org/ejhr/article/view/820 <p><em>Humour enhances creativity, but the question is whether different types of humour have a similar</em><em> effect on improving individual creativity. It is evident that negative humour style is negatively related to creativity, while positive humour style is positively related to it. However, no evidence has been found that self-related humour (self-enhancing and self-defeating humour) directly affects creative thinking in the experimental setting. Thus, this study aimed to investigate the effect of self-related humour on convergent and divergent creative thinking. We included 60 (38 male, 22 female) participants and randomly assigned 20 in each condition to conduct this experiment. To evoke humour, we used 12 stimuli (12 self-enhancing jokes, 12 self-defeating jokes, and 12 non-humorous statements) in each condition. Remote Association Task (RAT) was used to measure convergent thinking, and Alternative Uses Task (AUT) was used to measure divergent thinking. We expected that i) people who engage in self-enhancing humour would perform better at convergent thinking tasks than the control group and the self-defeating humour group and ii) people who engage in self-enhancing humour would perform better at divergent thinking tasks than the control group and the self-defeating humour group. Our results supported our hypotheses and suggested that self-enhancing humour induced individual creativity both in convergent or divergent thinking (originality, fluency, flexibility). In contrast, self-defeating humour failed to affect either convergent or divergent thinking. </em></p> Md. Shahinoor Rahman, Zhijin Zhou Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/820 Sun, 31 Dec 2023 00:00:00 +0100 Genre and stylistic markers of Ukrainian folk jokes https://europeanjournalofhumour.org/ejhr/article/view/868 <p><em>This article focuses on the study of Ukrainian social and domestic folk jokes that contain information about the life of people, their habits, customs, traditions, and relations,</em> <em>and ridicule the weak sides of Ukrainians. The research material comprises 311 folk jokes that date back to the second part of the 19th century – the beginning of the 20th century. They are selected from the collection by M.V. Nagornyi (1940) and the book of Ukrainian folk satire and humour (1959). The goal of the research is to study the main genre and stylistic markers of Ukrainian folk jokes. It is noted that Ukrainian folk jokes have a form of dialogue. Ukrainians’ longstanding tradition of self-deprecating humour is also mentioned. The stylistic markers of the texts under consideration are the choice of vocabulary with diminutive suffixes, a wide range of expressive means, and stylistic devices that are a basis for achieving humorous effects. </em><em>Diminutive suffixes are proved to have acquired specific characteristics in folk jokes giving positive or negative evaluation. </em><em>Ukrainian social and domestic folk jokes, some of which take the form of joke-stories, are distinguished by precision, witty expression, and concise and dynamically constructed plot. </em><em>The future research might involve the detailed study of the peculiarities of the Ukrainian social and domestic jokes of the third millennium, focusing on their linguistic and extra-linguistic features.</em></p> Olena Yemelyanova , Svitlana Baranova, Iryna Kobyakova Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/868 Sun, 31 Dec 2023 00:00:00 +0100 Humorous advertisement categories https://europeanjournalofhumour.org/ejhr/article/view/781 <p><em>Humour is a prevalent strategy in advertising, but research findings are contradictory regarding its effectiveness. A potential resolution of the contradictory findings could be to create a category system distinguishing between the basic types of humorous advertisements, which could systematically be used in future research. Several classifications have been reported and some typologies have been suggested, but none is based on the audience’s representations. Our aim was to identify the basic types of humorous advertisements with an approach that considers both the previous typologies and the non-experts’ representations.</em></p> <p><em>In the present study, 18 humorous advertisements were assessed based on a questionnaire study with 13 questions and 246 adult participants. Based on the cluster analyses of the empirical data, three basic types of humorous advertisements were identified: taboo-breaking, exaggeration, and cute or sentimental humour. Eight items were differentiated most clearly among the humorous advertisement types. Both the humorous advertisement categories and the applied items are worth consideration in further studies. Conscious use of the identified categories in future research could help to develop a more comprehensive model of humorous advertising effects.</em></p> Emese Babinszki, Katalin Balázs Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/781 Sun, 31 Dec 2023 00:00:00 +0100 Humour as an advertising resource: memes at the service of brands https://europeanjournalofhumour.org/ejhr/article/view/854 <p><em>In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a quantitative content analysis methodology to determine the main characteristics of the memes. Additionally, we employed statistical techniques to identify patterns and relationships among the variables studied. The results revealed that user-generated content could be interpreted as an unintentional advertising strategy for the Casio brand. We observed significant similarities in the structure and themes of the memes, indicating a mutual influence among users. Furthermore, we found that mentioning the brand in </em><em>one of </em><em>Shakira’s songs significantly impacted the meme generation. These findings emphasise the importance of understanding and harnessing the unintentional advertising potential that arises from the interaction between popular culture and brands. </em></p> Juan Manuel González-Aguilar, Beatriz Feijoo, Romina Caluori Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/854 Sun, 31 Dec 2023 00:00:00 +0100 Humour-themed holistic learning processes in a Finnish primary school https://europeanjournalofhumour.org/ejhr/article/view/841 <p><em>Although humour in education has shown positive research results, its use in Finnish classrooms is not common and is not included in Finland’s curricula. In this study, pupils’ humour is utilised as part of a holistic learning process in Finnish primary education. Implementing holistic learning processes means focusing on child-centredness, dissolving subject boundaries and concentrating on learning-to-learn skills, overall growth and traditional subject-learning goals. As a framework for the learning process, this study follows the guidelines of the Narratives and Crafts model, which aims to connect arts-based activities with different themes. This study aims to investigate the role of humour in the context of an arts-based learning process and to assess opportunities for its more conscious use in learning. The data were taken from the outcomes of 36 pupils during a holistic learning process and were analysed using qualitative content analysis. The results indicated that creative or arts-based activities and humour worked well together as a means for pupils to incorporate their inner thoughts and personal perceptions into their assignments. Furthermore, humour can be a source of a long-term process, and expressions of pupils’ humour can be steered by assignments and preliminary materials, as well as by collaboration with other pupils and the teacher. However, teachers should have more research-based information about humour in the classroom and about the importance of humour in the community and for pupils.</em></p> Juli-Anna Aerila, Marja-Leena Rönkkö, Tuula Stenius Copyright (c) 2023 The European Journal of Humour Research https://creativecommons.org/licenses/by-nc-nd/4.0 https://europeanjournalofhumour.org/ejhr/article/view/841 Sun, 31 Dec 2023 00:00:00 +0100